The Value of Professional Human Translation
Some companies are opting to use free online translation tools to translate important company information in an attempt to save on costs. I have spoken to some big businesses in the past which routinely used these tools to translate their technical product information, and others who use them to translate their website and online content. There are still others who attempt to use these tools to translate even very creative, artistic marketing language and other types of creative expression. While it might save the company a few pennies in the short term, it is a decision that perhaps is not well thought through with a consideration to the longer-term image and integrity of the brand and the sustainability of the business. Access to and use of the software might be free but the costs to the company could potentially stack up quite high. Here are the reasons why. +Read More
Marketing to a Foreign Language Market - The Big Decisions
So you have conducted your desk research, your market analysis and your field research and your findings tell you that you are ready to do business abroad. You have chosen your market-entry method, there is a strategy plan in place, and you now need to start marketing your product to your new target market(s) in preparation for launch. But your new target audience represents a foreign language market, so there is the critical issue of how will you communicate to your new customers and what messages will you send? +Read More
Translation - an effective exporting strategy
The Confederation of British Industry (CBI) believes that small and medium sized businesses are the key to the UK's economic fortunes. A 2011 report by the CBI points out that medium-sized companies have the ability to add £50 billion to the UK economy. It notes also that during the ten years to 2010 the UK's share of world exports decreased from 5.3 per cent to 4.1 per cent while, at November 2010, German share of world exports had increased from 8.9 per cent to 9.3 per cent. +Read More
