Hyundai Motor Company

Hyundai is a South Korean automotive manufacturer that was founded in 1967. Today, it is the third largest vehicle manufacturer in the world. Its facility in Ulsan has an annual production capacity of 1.6 million units while the company employs about 75,000 people worldwide.


Having entered the fast-paced world of rally racing, Hyundai needed an equally fast-paced translation service. Rally-specific material, such as website content and press releases, needed to be translated from English into German and Spanish and needed to be available to readers within hours of the rally’s completion. Hyundai needed a trustworthy translation/review team to be on call for these rally weekends.


automotive – marketing




1 dedicated project manager in the UK,

1 translation team for each language required

Total word count

Over 1 million words to date


The STAR Solution

STAR rose to the challenge by establishing dedicated in-country weekend teams for each language, having an experienced STAR UK Project Manager centrally coordinate all translation/review efforts and using Transit NXT to ensure consistency and accuracy of terminology.  With STAR offices in Germany and Spain, it was an easy task for STAR to find experienced translators with the creative flair required to deliver as quickly as possible.

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