LAW Creative
LAW Creative is a fully integrated marketing agency with offices in the UK, Germany and China.
The agency works with international brands in the hospitality and leisure sectors as well as global automotive industry clients including ZF Aftermarket, Lucas, SACHS, TRW and BOGE.
Requirements
Specifically for the automotive sector, LAW Creative needed a translation partner that was familiar with the specialist technology and terminology used in the sector. Also one that was able to combine this knowledge with the ability to enhance compelling marketing copy for a variety of formats, including microsites and SEO keywords, video subtitles and point of sale advertising copy.
Subject
Technical – automotive
Languages
ENG > FRA, DEU, ITA, ESP, PTG, PLK, RUS, TRK, CHS, ARE, among others
Duration
Ongoing partnership since 2015
Team
1 dedicated project manager in the UK
1 translation team for each language required
Total word count
Over 1 million words to date
The STAR solution
With over 30 years’ experience of working with the world’s leading automotive brands, STAR was the obvious choice to support LAW Creative with their requirements. By putting in place a dedicated project manager in the UK as well as experienced translation teams at STAR locations across the globe, STAR has been successfully supporting LAW Creative with their multilingual campaigns for several years.
