Taking its name from its founder, watchmaker and restorer Michel Parmigiani, the fine watchmaking brand was founded in 1996 in Fleurier, in the Swiss valley of Val-de-Travers. With its own watchmaking centre ensuring its independence, the brand has both full control over the production process and unique creative freedom.
As a luxury watchmaker, Parmigiani Fleurier needs to ensure that every one of its communications is perfectly crafted; in every language in which it is published. They wanted to be sure that their social media presence was perfectly aligned with their press releases and ongoing marketing campaigns. They needed a partner with experience of the watchmaking industry who could supply powerful copy for social media.
Marketing – watchmaking
FRA to ENG, ESP, RUS, CHS, JPN, ARE, among others
Ongoing partnership since 2010
Managed by the STAR office in La Chaux-de-Fonds, Switzerland, with dedicated teams for each target language required
Total word count
Nearly 70,000 words translated into English in 2017
The STAR solution
STAR has provided technical and marketing translations to Parmigiani Fleurier from French into
9 languages, coordinated by STAR in La Chaux-de-Fonds, Switzerland. STAR in the UK has supported Parmigiani Fleurier with their social media presence, providing translations for image captions, hashtags and social media posts. STAR ensures that these posts remain in line with the brand’s corporate preferences and aligned with other elements of ongoing marketing campaigns.