TEAMDREI GmbH is an advertising agency based in Kirchheim am Neckar, Germany. As a full-service provider, they specialise in traditional and digital media as well as business development. For nearly three decades, they have been creating bespoke B2B communications for technical products in specialist industries requiring accompanying information, especially those from the manufacturing sector – a sector that STAR knows very well.
TEAMDREI GmbH approached STAR in 2016 looking for a trustworthy partner offering high-quality solutions to their clients’ multilingual needs. With ever increasing globalisation and internationalisation, business environments and events, such as trade fairs, have become more and more multicultural and multilingual affairs, thus diversifying the target audience’s language requirements for effective communication.
Brochures, website content, slogans, press releases
ENG, NLD, FRA, PLK, CHS, JPN
Ongoing partnership since 2016
Total word count
The STAR solution
In STAR, TEAMDREI found a translation provider that can offer technical content presented with marketing flair. For each campaign managed by TEAMDREI, STAR works together with them to understand the key themes and aims of the campaign and tailors its translations to match. In many cases, STAR also works in direct contact with the end customer to ensure that style guidelines are complied with and that translation content is interpreted correctly and is approved by the customer themselves.